Well, yabba-dabba-doo. LeanIn.org and Lifetime have joined forces to produce the new “Ban Bossy” campaign. It looks like this:
The PSA focuses on “stamping out the pejorative word for women” and stars Glee’s Jane Lunch, Jennifer Garner and Condoleeza Rice.
A Hat Trick
This PSA is your standard, garden variety DemoLib response to anything and everything they dislike, don’t understand (that category could fill the Encyclopedia Britannica, but I digress), or can’t handle: Ban It.
Wait a minute. Doesn’t demanding that a word be “banned” perpetuate the very thing it’s supposed to resolve? As in, reinforcing the Brainless Damsel in Distress stereotype that girls are too frail and weak to fight their own battles, so let’s all go home, batten down the hatches and play nice so they get a turn, too? Newsflash: Darlin’, if you’re worried about being called bossy, pushy or stubborn, maybe you shouldn’t be in charge in the first place?
Okay, okay. I get it. “Bossy” is rarely – if ever – applied to a man in a pejorative manner. But here’s the Captain Obvious Moment: For women to “be strong,” we need to ban words? Frankly, if we’re going to play that game, some things are a lot worse than being called “bossy”: Three more years of Obama. John Kerry. Another season of The Bachelor.
Newsflash #2: It’s only “negative” if you let it be.
Here’s an Idea: Instead of banning “bossy,” why not embrace it? Grab the word and turn it on its head. Instead of running for cover or pleading the 5th a la Lois Lerner Part I and II, refuse to play the DemoLib Ban Game. Step up to the Bossy plate and own it. Better yet, park it. Like this:
You bet I’m bossy. Now, shut up and get the door.